The song has quickly gone viral, leading to a huge amount of memes and UGC on Instagram and Tik Tok. On October 10, the youngest sister of the Kardashian-Jenner family released a 16-min Youtube video on her own channel where she wakes up her daughter melodiously while giving a tour of her office. Kylie Jenner “Rise & Shine” could be worth a lot
On brand’s side, Lunar Beauty launched its Moon Spell Collection, inspired by some of your favorite witches in '90s pop culture, working with the famous makeup influencer Manny Gutierrez (4.4M followers) as the brand ambassador and make up artist and model influencers Lushious Massacr (61.8K), Sarah Cabrera (23.5K), and Nisanga (3.2K).Ģ.
Hence, on Instagram, the hashtags #halloween and #halloweenmakeup generated 83.7 and 5.5 million posts respectively while on Tik Tok, the hashtags #halloweekend and #halloweendiy gathered 1.4 and 1.2 billion views respectively. Halloween is always a great opportunity for influencers and their followers to share their creativity, DIY or makeup skills on social media channels.
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